apsolut donates for the conservation of areas and species

With a donation to Naturefund, apsolut helps to protect natural habitats and biodiversity threatened by climate change. Half of the donation goes to the preservation of a meadow orchard in Wiesbaden and the other half to a project in the field of dynamic agroforestry. The meadow orchard is home to numerous old fruit types threatened with extinction and is home to more than 1,900 animal species, including grasshoppers, bees, bumblebees and rare butterflies. In addition, 60 different bird species breed here, including green woodpecker, little owl and nuthatch, among others.

The term dynamic agroforestry refers to a reforestation and cultivation method in which crop plants and accompanying plants are grown on the same area, forming a dynamic planting system. Especially degenerated areas benefit from this method. In a dynamic agroforest, there is a high biomass growth as well as a strong resilience against the consequences of climate change, such as drought, heavy rain and storms.

The donation to Naturefund is a result of the work done by Green apsolut. The team was formed as a result of an internal survey within the company. Based on this survey, the employees wanted the company to be more visibly involved in social and environmental issues. Among other things, Green apsolut is currently working on environmentally friendly travel concepts, methods for waste reduction within the offices and has taken over the sponsorship of 500,000 bees. The group is led by Matthias Schneider, who has been with apsolut for more than ten years and is now working as a Manager in Source-to-Contract. "With Green apsolut, a group of employees has come together that is dedicated to the topic of environmental protection out of complete conviction! We want to raise awareness to people inside and outside our company for environmental protection and initiate concrete measures that make an impact. Considering the short period of existence, I think we have succeeded well so far," Schneider sums up.

Jürgen West, member of the Management Board and patron of Green apsolut, adds: "As apsolut, we create solutions that sustainably enhance our customers’ procurement operations. It is therefore only logical that we are committed to sustainable environmental protection and the preservation of biodiversity. What I am particularly happy about is the fact that no one from senior management has made the top-down statement 'From now on we will be greener'! All impulses come from within the team and with this spirit, ways of thinking and behaviour can be sustainably influenced!"


About Naturefund
Naturefund is a nonprofit nature conservation organisation based in Wiesbaden, Germany. It buys land worldwide to preserve habitats for the diversity of animals and plants. In just a few years Naturefund has bought meadows, forests and wetlands. In the wake of climate change, Naturefund is increasingly buying forests and is committed to reforesting. Currently Naturefund is reforesting in the Tunari National Park in the highlands of Bolivia and in Madagascar. At the same time, over 100,000 trees have been planted in Europe in recent years.

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